ZIYAO ZHANG

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I’m Ziyao, a creative technologist and innovation designer in New York City. 


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Creativity Forge
05/2024


Individual Project


#AI Creativity Generation
#Creative Intelligence Assistance
#Creative Cognition Support


Click to try!Introduction

CreativityForge is an artificial intelligence-powered creative platform that provides comprehensive creative support and development services for creative people. Whether you are a designer, artist, writer, or creative in any other field, CreativityForge can help inspire, optimize the creative process, and improve the quality of your work. By integrating creative generation, task execution, multi-perspective feedback, and concept fusion tools, the platform not only expands the boundaries of thinking, but also brings users a brand new creative experience. CreativityForge is not just a simple auxiliary tool, but an intelligent partner in the creative process that helps users stay inspired during the complex and ever-changing creative journey.



Concept

CreativityForge revolves around three key points: creative inspiration, task execution, and diverse feedback. The platform's built-in AI system can generate highly inspiring creative prompts based on keywords or topics entered by the user. Through the random task generator, users can get personalized subtasks at different stages of creation to stimulate thinking and promote the continuous progress of the project. A unique feature is the platform's role-playing feedback system, where AI can simulate different feedback roles, such as a client, art director, or general audience member, to provide targeted feedback from multiple perspectives. This feedback not only helps users fully understand the impact of their work, but also motivates them to continuously improve and perfect their creative content. Finally, CreativityForge provides concept blending tools that can combine different elements to generate new creative ideas, bringing unprecedented possibilities to creation.


01 Idea Generation Engine

Goals

- Inspire users' creative thinking: Through AI technology and a random generation mechanism, users are helped to break out of their fixed thinking patterns and explore more creative possibilities.

- Optimize the creative process: CreativityForge can generate tasks and automatically break down complex creative tasks to help users implement creative ideas more efficiently and reduce the possibility of getting stuck.

- Multi-angle feedback mechanism: By simulating multiple feedback roles, CreativityForge can help users examine their work from different perspectives, improve their understanding of the work, and improve their ability.

- Concept integration and innovation: CreativityForge aims to create a brand new creative scenario for users by integrating multiple different elements and creative directions, inspiring more breakthrough, cross-disciplinary creative ideas.


02 Random Task Generation
03 Role-playing Feedback

Application Scenarios

Suitable for multiple creative fields, include but are not limited to:

- Art and design: Whether graphic design, UI/UX design, or visual art, CreativityForge helps designers and artists break out of their usual thinking, generate unique design inspiration, and iterate on design solutions quickly.

- Literature and screenwriting: Writers and playwrights can use the topic input and concept blending tools to generate inspiring storylines, character settings, and worldviews, bringing more imagination and innovation to their creations.

- Music and sound effects production: Music creators can generate unique music ideas by entering different music styles or emotional keywords, and explore the combination of different music elements through the concept fusion tool to create brand new sound effects and styles.

- Advertising and marketing: Marketing planners can use CreatvityForge's role-playing feedback function to obtain real feedback from the target audience, optimize marketing content, and enhance the impact of advertising creativity.
04 Concept Mixing Tool
Forward Generation (A+B=C)
B and C to generate A (C-B=A)

A and C generate B (C-A=B)

Additional Background

CreativityForge is actually an iteration of a terminal application called Creative Assistant. Creative Assistant is inspired by designers' deep understanding of the creative development process: starting with a vague idea, moving on to conceptualization, and then optimizing based on feedback. Throughout the creative journey, designers usually go through a cyclical process: an initial flash of inspiration, followed by a preliminary exploration and expression of that inspiration, then evaluating and adjusting the idea through feedback from peers or clients, and finally outputting a more mature and refined idea.

The core concept of Creative Assistant is to automate the process of generating and iterating creative concepts using OpenAI API. It interacts with the user through customized prompts, collects project-related information (such as project type, description, detailed requirements and style preferences), and then generates initial creative concepts based on this information. The user's feedback on the concept will be used to further adjust and optimize the final creative concept.


By integrating AI into the creative development process, Creative Assistant is able to provide initial creative concepts that go beyond the user's intuitive thinking. In addition, the AI's ability to process feedback means that creative concepts can be quickly adapted and optimized based on user feedback, thereby improving the efficiency of the creative process and the quality of the results. This iterative process ultimately gave rise to the more comprehensive and feature-rich CreativityForge.
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